UEFA Champions League: Golden Tickets

Agency: Reprise Digital
Creative Direction: Ricardo Beleza
Project Management: Joana Neves
Video & Motion: Ricardo Saraiva
Graphic Design: António Garcia, Ricardo Saraiva
Copywriting: Martim Calado, João Lourenço

An award-winning real-time activation that sent two fans to the 2018/19 Champions League Final in Madrid. Using Instagram stories, fans were challenged to find hidden 'Golden Tickets' across the city. This campaign won the 2020 SAPO Award for Media & Entertainment.

AWARD-WINNING CASE STUDY

Client	Media	Credits
Eleven Sports	Social Media (Instagram) Real-time Activation Influencer Marketing	Agency: Reprise Digital Creative Direction: Ricardo Beleza Project Management: Joana Neves Video & Motion: Ricardo Saraiva Graphic Design: António Garcia, Ricardo Saraiva Copywriting: Martim Calado, João Lourenço